The Yuan requests your support! Our content will now be available free of charge for all registered subscribers, consistent with our mission to make AI a human commons accessible to all. We are therefore requesting donations from our readers so we may continue bringing you insightful reportage of this awesome technology that is sweeping the world. Donate now
Vision Pro realizes Steve Jobs' last vision, but Apple does not yet see it
By Satyen K. Bordoloi  |  Mar 12, 2024
Vision Pro realizes Steve Jobs' last vision, but Apple does not yet see it
Image courtesy of and under license from
If Steve Jobs were still alive, Apple Vision Pro would have come out earlier and featured AI at its core, writes award-winning tech columnist Satyen K. Bordoloi as he outlines a vision for AVP that Apple would do well to adapt.

MUMBAI - Siri and Apple Vision Pro (AVP) seem to be following opposite trajectories. When Siri was first announced, it surprised the world as the first voice assistant for the masses - and was supposed to have a great future. Over the years, however, it has become more like a parody that has failed to live up to the fanfare - foreshadowing the fate of other underwhelming voice assistants like Alexa, Cortana, and Google Assistant.

AVP attracted much ridicule at its preview launch in June 2023 because it was a virtual reality (VR), augmented reality (AR), and mixed-reality set in an already crowded market - plus it was exorbitantly priced and had doubtful functionality as a ‘spatial computer.’ Despite these ‘handicaps,’ within weeks of its launch AVP  managed to enter the technological and cultural imagination - as only Apple products have been able to do in the last 50 years.

Their disparate trajectories aside, Siri and AVP are made for each other - though Apple does not seem to realize this. This article is an attempt to open their eyes to the potential of both Siri and AVP - and what AVP could do for Apple and the world.

Steve Jobs’ last day

Just one day before Steve Jobs - Apple’s founder and former executive - succumbed to cancer, the company launched Siri for the world. Although Jobs had acquired that tech a few years ago, the launch - which Jobs did see - was not nearly as world-changing as that of the iPhone. It was not meant to be. Apple was supposed to have achieved its goal in subsequent years - and it has done so with AVP - but Siri is sadly not in the picture. One cannot help but wonder if this might be different if Jobs were still alive today.

Jobs died before the artificial intelligence (AI) revolution truly began, but he had already seen the future and Siri’s acquisition and launch as the world’s first m

The content herein is subject to copyright by The Yuan. All rights reserved. The content of the services is owned or licensed to The Yuan. Such content from The Yuan may be shared and reprinted but must clearly identify The Yuan as its original source. Content from a third-party copyright holder identified in the copyright notice contained in such third party’s content appearing in The Yuan must likewise be clearly labeled as such.
Continue reading
Sign up now to read this story for free.
- or -
Continue with Linkedin Continue with Google
Share your thoughts.
The Yuan wants to hear your voice. We welcome your on-topic commentary, critique, and expertise. All comments are moderated for civility.