Philip M. Parker - Author

Philip M. Parker

Contributor, The Yuan

Philip M. Parker is Professor of Marketing at INSEAD and the INSEAD Chaired Professor of Management Science.His research explores why existing theories governing macroeconomic growth and firm level competition yield unreliable forecasts of actual market outcomes. He introduced the idea that physical sciences should be directly integrated into macroeconomic studies.

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Which will win the battle of AI chatbots: A rules-based one or ‘black box’?

Each of the two main generative AI methodologies - rules-based and DL - has its own advantages and drawbacks. Rather than trying to determine which is better, the future of generative AI may instead lie in blending the two methods, writes Philip Parker, a professor of marketing at INSEAD.

Philip M. Parker | May 15, 2023